This is a posting about what I’ll be doing in the insurance business. With no offense to all the insurance agents out there, I don’t plan on being your typical insurance agent. Here is my reasoning and my plan.
LAS VEGAS, NV (March 30, 2009) – Insurance turns me on. I mean it. I really enjoy what insurance products can do for people – especially preserving wealth.
I’ve said in previous columns the people who scream and holler about rises in taxes are not very bright about money. For the most part, anyone with a decent amount of assets should be able to protect them with a good accountant and a good insurance salesperson.
However, what doesn’t turn me on is being a salesperson. The thought of having to set up meetings and delve into people’s private lives and finances is a real turn-off.
I’ve come to realize I am a macro and not a micro type business person. I love explaining and educating folks on the big picture: complex insurance and financial instruments. It’s what, please excuse the bravado, I do best.
So if I don’t want to sell insurance then why did I get the insurance license?
Here’s the plan. I’m taking my journalistic skills – writing, on-camera presentations, and live speaking appearances – and offering them to investment and insurance companies. We’re in the early stages now, but there are a number of companies in discussions with me.
Specifically, I would promote the interested company on all my websites and through social networking websites. In addition, the financial advisers from the company would become experts on TV shows I would create. These shows would appear on local TV markets and on the Internet.
The shows would be issue-oriented on the current problems for clients and prospects while also offering the adviser’s knowledge of the breaking news and cutting edge products in the industry.
In addition, these shows would also promote live seminars that I would produce where the advisers would appear and be able to meet folks one-on-one. And since I make so many personal appearances — public speaking, media appearances, and celebrity golf events – I will be able to promote the company nationwide.
This is perfect for a local or regional investment or insurance firm that wants to take advantage of this economic environment.
For a company that wants to be even more aggressive, I can offer the full internet TV Monty.
This includes an Internet Marketing Package that will utilize some of the top internet marketing programs from RealMoneyShow – along with consulting advice from my Internet Marketing Expert Vicki Parnell.
We’ll also build an in-office Internet TV Studio. It can be housed in a 10’ x 20’ room. The studio would have 3-cameras and live remote capabilities to create TV shows, videos, and live conferences with clients and prospects – when the company wants to do it, not when a production company has availability.
The studio will be less costly than a media campaign using local TV and radio. Shows or portions of shows can be given to local TV newscasts to be use. Or the promotion of the shows could lead to TV stations utilizing the company’s financial advisers as on-air experts.
In addition, the studio can be a revenue generator by allowing customers and vendors to create their own shows and videos.
My compensation will be a combination of marketing fees and insurance commissions.
Feedback and leads are welcome.